21 May 4-2 Journal: Product, Price, and Place: Minor League Baseball During a Recession and Pandemic
11782read the articles “Sorry, Mark Emmert, There’s Nothing Minor About the Minor Leagues” and “Minor League Baseball, Hockey Teams Seeking Pandemic Relief.”
Next, in a 2- to 3-paragraph journal assignment, address the following:
• Product: How is a Minor League (MiLB) team’s product different than a Major League (MLB) team’s product? Do you think the difference in product allowed MiLB to succeed during the recession?
• Place: How is an MiLB team’s place different than an MLB team’s place? Did place play a role in MiLB’s recession success? In contrast, how did MiLB’s place affect its ability to reopen during the COVID-19 pandemic?
• Price: How is an MiLB team’s price different that an MLB team’s price? In what ways did price help MiLB succeed during the recession?
• Market Conditions: Given what you’ve learned from your readings, why was Minor League Baseball able to successfully navigate a recession but not a pandemic? In your opinion, what professional sports league responded best to the pandemic and why?
Be sure to reference the articles as well as information from the textbook to support your responses. Feel free to reference additional course materials and other sources as necessary.
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