06 Jun 6-2 Journal: Licensing and Logos in Sport Marketing
11844First, read Chapter 14 in the textbook. Then, imagine you are a licensing manager for a professional sports team looking to enter into a license agreement for a new licensed product.
In a 2- to 3-paragraph journal assignment, address the following:
Product Development: Identify which sports team you are representing and what product you would recommend for the team license. Why did you choose this product? What target audience will purchase it?
Considerations: What are some of the considerations sport organizations must make when entering into licensing agreements? Explain your reasoning.
Questions: What five questions would you ask the company to help you determine whether you should agree to a licensing deal? As you develop your questions, consider how sport organizations employ licensing strategies and protect trademarks to maintain brand and logo integrity.
Refer to Chapter 14 and other course resources to support your responses.
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