14 Jul Strategic management case study, Jet Blue
12860Class,
This week you are required to submit a case study analysis. Your paper analysis should be between 3 – 5 pages, not counting the title and reference page. No submission should be fewer than 1050 words.
Include a clear and concise introduction.
Format your case study assignment paper so that the three questions asked below are clearly defined. Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you use any quotes, you must increase the length of your paper to compensate. Make sure you have two additional references other than the text and use citations.
This case study analysis will be based on the company case studies provided here. There are 10 to choose from. You are to pick ONE (1) of the companies and you must use a different company than you used in the week three paper. You may not have two papers about the same company. You may not use a paper or any part of a paper from a previous class. Name your selection on your title page.
Most of the case studies have authors listed within them. Use those authors to formulate your reference listing and citations. If there is no author listed, use the text as a reference where they were derived.
Dess, G. G., Eisner, A. B, & McNamara, G., Lee, S.H. (2020). Strategic management: Text and Cases. (10th Ed.). New York, NY: McGraw-Hill/Irwin
No abstract is required. Do not use a running head.
Read the case study and answer the following questions in your paper.
1. Assess the effectiveness of your company’s leadership.
2. Discuss the basis of your company’s competitive advantage and the potential challenges to its strategy.
3. What growth strategies might your company pursue?
Submit your paper into the assignment section of the classroom in word document format.
Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.
Length – Write a 3 to 5 page analysis not including the title page and citation page. No fewer than 1050 words!
Reference Page – Include all sources including your textbook on a Reference page
Utilize the APA Style for documenting sources. You will need to include at least 2 sources in addition to your text. Finally, remember Wikipedia is NOT a scholarly source.
Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade
JetBlue will be the topic
Course reading source cited:
Barry Witcher. (2020). Absolute Essentials of Strategic Management. Routledge.
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