QuestionUnit I PaperSWOT Analysis Paper

Unit I Paper
SWOT Analysis Paper
Select an organization on which to conduct a SWOT analysis. You may use the company you work for or research an organization for this assignment. The paper should be a minimum of 300 words using proper APA formatting.
Be sure to include the following in your paper:
? Identify the organization’s business, mission, and goals;
? Identify the organization’s growth opportunities;
? Create a SWOT analysis table; and
? Recommendations based on analysis.

Unit II Case Study

Read the Fe’nix Del Sur Case Study on pages 77-79 in our textbook, and answer the five questions listed below in essay format. Your response should be a minimum of 500 words. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have
accompanying citations using APA format.
1. Use the DECIDE process to evaluate one of the decisions Fe’nix Del Sur is faced with.
2. What are the four analytical categories to examine when formulating a case analysis? Apply the
categories to the Fe’nix Del Sur case.
3. What is the market for Fe’nix Del Sur? How is that market currently being segmented?
4. What are the possible target markets being considered by Fe’nix Del Sur?
5. What is Fe’nix’s distinctive competency?

Unit III Case Study
Read the Dr. Pepper/7Up, Inc. Case Study on pages 172-191 in our textbook, and answer the questions below in essay format. Your response should be a minimum of 500 words total. You are required to use at least your textbook as source material. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have  accompanying citations using APA format.
1. What is the offering concept? What does this mean for Dr. Pepper/7Up Inc.?
2. How would you characterize the competitive situation for Dr. Pepper/7Up, Inc. and Squirt in the U.S.
carbonated soft drink industry?
3. What are the possible new offering decisions for Squirt Brand?
4. Given your assessment of the competitive situation, what are the pros and cons of: (a) continuing Squirt’s  present market targeting and positioning approach and (b) adopting the recommendations made by Foote, Cone & Belding?
5. Might another market targeting and positioning approach be developed? If so, what would this approach look like, and why would it be preferable?
6. Where does Squirt Brand get its brand equity from? Explain your answer.
7. Describe the branding strategy being used for Squirt Brand.MBA 5841, Strategic Marketing 3

Unit IV Case Study

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