10 May HOW DO COMPETENCIES STRATEGY STRUCTURE AND THE EXTERNAL ENVIRONMENT COMBINE TO SUCCESSFUL ORGANIZATION?
1. Why is it important to view CSR from a strategic context?2. Why are large multinational firms more likely to be concerned about CSR?3. How do competencies strategy structure and the external environment combine to successful organization?4. Why are lifestyle brands more susceptible to CSR than companies that seek to differentiate their products with a business level strategy of low cost?5. What advantages does a CSR Filter give to a company? If you were CEO of a firm how would you go about implementing the CSR Filter—w hat form might it take? Can you think of a company that is successfully utilizing a CSR Filter today?6. What are the five environmental forces propelling greater interest in CSR? Explain using real-life examples to illustrate your points. Do you see emerging forces that may reshape CSR in the future?7. Why does greenwash present a danger to CSR? Have a look at Terrachoice’s 2009 report ‘The Seven Sins of Greenwashing.’ Which of the seven sins do you think is the most important (http://sinsofgreenwashing.org/findings/the-seven-sins/)? Think of a firm that is committing that sin—what is misleading about the firm’s actions?
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