10 May HOW HAS THIS CHANGED WITH THE INTERNET?
Diamond system Trip Advisor Oyster About Many many more How these systems affect conduit/consumptionPrice? How has this changed with the Internet?SportsAnalysis of sports marketing vs. traditionalproduct/service marketing:Fans vs. Customers What is a “Customer”? What is a “Fanatic”? What are differences in behaviors (of fans vs. product consumers): Identify Promote Donate/pay Travel Devote significant time Why are there behavioral differences?Content Fans arenas stadiums coaches players promoters… labor unions sanctioning bodies agents… etc.Characteristics Inconsistent-Unpredictability you cannot expect Perishable Entertainment Betting/monetary Global/universal Advertising and PromotionWho pays for advertising and media costs (sports vs. products)?Who promotes (the team vs. the company)?What product companies are as successful as sports marketers?Distribution of products vs. sporting events?Pricing of products vs. sporting events? Two-part pricing for sports BundlingWhat exactly is exchanged for products vs. sporting events?Contractual power of product manufacturers/employees vs. athletes*****It’s actually on course hero website as 3800 exam 2 study guide – travel tourism us travel*****
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