10 May HOW AND WHAT HAS CSR CONTRIBUTED TO CHANGE THE COMPANY’S CORE ACTIVITIES?
THIS COMPONENT WEIGHTS 60% OF THE FINAL GRADE FOR THIS MODULE.
The assessments will be moderated. No negotiation of marks will be possible once the final mark is given back to you with feedback.
Marks will be awarded for:
• Relevance (Demonstrating substantial understanding and appropriateness of issues)
• Research & Referencing (Ability to provide relevant data collection and up-to date documentation, and correct referencing)
• Analytical evaluation (Capacity to provide pertinent analysis, to reflect and provide substantial argument for your case)
• Application of theory (Correct use and application of CSR concepts and tools to sustain the analysis and recommendations)
• Structure & Coherence (Ability to edit, structure and formulate a coherent well written document as well as format the document in a presentable way)
The Report
This report (1500 words) should contain your own analysis and reflections on the consistency and credibility of the CSR report you have researched. You are asked to highlight the relevance of CSR to the company; how they report on their materiality; if their CSR represents real actions and credibility or just follows a trend for ‘transparency’ as a marketing strategy (‘Green-wash’) in terms of reputation management. It is important to bring in your own point of view and to question to which degree social accounting/ reporting gives a company its ‘licence to operate’
AL_RBS-CR –STM5A2_S16
1
STM5A2 – CORPORATE RESPONSIBILITY
Assessment Brief for Individual Report
Guidelines for structure & contents (indicative)
Title page: the title, sub-title if any, date, student name and module.
General introduction: (c. 300 words)
Provide a brief overview of the main social and environmental issues and challenges that concern the particular sector the company you have analysed. Consider what factors have shaped CSR in that of the company’s country/ region. What is the value of reporting in your specific sector?
Role of CSR in your company’s business: (c. 800 words)
Evaluate how your CSR report is relevant and demonstrates their business activities by questioning the following:
• How does the company report on their ‘materiality’ (material impacts, targets and progress) and
is it relevant?
• How and what has CSR contributed to change the company’s core activities?
• How is CSR used? I.e. as a method for correction for bad practice, or as a way to seek new
opportunities (new markets)?
• How is CSR offering new ways of engaging with people/ employees/ consumers?
• How does the company include stakeholder input? (Through endorsement or through
challenge?)
• Where and how does the company position itself with regards to their future business? (Is it
‘business as usual’, or are they addressing future issues such as dwindling resources,
population growth, and environmental degradation?)
• Do company disclosures contribute to their beneficial perception in society at large?
Conclusion: (c. 200 words)
Present a brief summary drawing out the main points of your report highlighting a considered judgment on your findings. How is the company perceived in the media? Consider what impact CSR has on present and future of business? What recommendations can you give?
Recommendations: (c.200 words)
Lastly, present your own point of view and how the elaboration of this project may have helped you gain a better insight on the issues of Corporate Responsibility and strategic management.
Bibliography: List all the books and articles consulted as a basis for the report, only add the relevant references that you have consulted.
Guidelines for writing & formatting the report
Coherence
This project will be assessed on the way the document is structured and written. Make sure you check spelling and grammar. It is recommended to include illustrations such as images, drawings, tables, graphs if appropriate but make sure you acknowledge the sources correctly, authors/ copyright in captions under the image.
Formatting
Please present your document in a professional way, using headings and sub-headings. A clear, simple layout is always the best. It is recommended that you use a font size of 11 or 12 pts and 1.5 in line spacing for good readability.
AL_RBS-CR –STM5A2_S16
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