10 May DOES THE COMPANY OFFER SERVICES AND ADVICE TO SUPPORT CUSTOMERS’ SUSTAINABILITY AIMS?
STM5A2 – CORPORATE RESPONSIBILITY
Assessment Brief for Individual Report
Guidelines for structure & contents (indicative)
Title page: the title, sub-title if any, date, student name and module.
General introduction: (c. 300 words)
Provide a brief overview of the main social and environmental issues and challenges that concern the particular sector the company you have analysed. Consider what factors have shaped CSR in that of the company’s country/ region. What is the value of reporting in your specific sector?
Role of CSR in your company’s business: (c. 800 words)
Evaluate how your CSR report is relevant and demonstrates their business activities by questioning the following:
• How does the company report on their ‘materiality’ (material impacts, targets and progress) and
is it relevant?
• How and what has CSR contributed to change the company’s core activities?
• How is CSR used? I.e. as a method for correction for bad practice, or as a way to seek new
opportunities (new markets)?
• How is CSR offering new ways of engaging with people/ employees/ consumers?
• How does the company include stakeholder input? (Through endorsement or through
challenge?)
• Where and how does the company position itself with regards to their future business? (Is it
‘business as usual’, or are they addressing future issues such as dwindling resources,
population growth, and environmental degradation?)
• Do company disclosures contribute to their beneficial perception in society at large?
Conclusion: (c. 200 words)
Present a brief summary drawing out the main points of your report highlighting a considered judgment on your findings. How is the company perceived in the media? Consider what impact CSR has on present and future of business? What recommendations can you give?
Recommendations: (c.200 words)
Lastly, present your own point of view and how the elaboration of this project may have helped you gain a better insight on the issues of Corporate Responsibility and strategic management.
Bibliography: List all the books and articles consulted as a basis for the report, only add the relevant references that you have consulted.
Guidelines for writing & formatting the report
Coherence
This project will be assessed on the way the document is structured and written. Make sure you check spelling and grammar. It is recommended to include illustrations such as images, drawings, tables, graphs if appropriate but make sure you acknowledge the sources correctly, authors/ copyright in captions under the image.
Formatting
Please present your document in a professional way, using headings and sub-headings. A clear, simple layout is always the best. It is recommended that you use a font size of 11 or 12 pts and 1.5 in line spacing for good readability.
AL_RBS-CR –STM5A2_S16
2
STM5A2 – CORPORATE RESPONSIBILITY
Assessment Brief for Individual Report
Guidelines for Research & Documentation
Scrutinising a company report – What relevant information to look for:
“10-point ‘fluff-test’ of company commitment to sustainability” from InterfaceFlor report – “Just the Facts”
1. Is sustainability critical to business strategy? See if the annual report includes sustainability risks and
opportunities
2. Does the CEO discuss sustainability personally? Search the web for key speeches
3. Data history – at least five years?
4. Look at the sustainability report. Are the carbon targets absolute or normalised, e.g. divided by income or units sold? How are carbon reductions being achieved? Efficiency and in-house renewable energy are usually more sustainable than green electricity purchases and offset schemes
5. Are other environmental impacts reported and addressed, e.g. waste, waster, toxicity?
6. Does the company report and address social impacts, e.g. human rights, employment, labour conditions
in the supply chain?
7. Does the company offer services and advice to support customers’ sustainability aims?
8. For example, does it collect and recycle its products at the end of their life? Is the company’s
sustainability material objective? Do they discuss challenges and difficulties?
9. How do NGOs and the media view the company? Search for articles and campaigns.
10. These may not be accurate or unbiased but enable you to evaluate the quality of the company’s response
• To back your findings up you are should research at least 5-7 alternative reliable sources of information to cross-reference your findings in the reports with: articles, books, newspapers, journals, web-sites (the databases in the library are very useful).
• You must reference all quotes, facts and other materials you include in the report using the standardized Harvard system. You must also supply a bibliography at the end with a full list of all the references used (see the College Student Handbook for guidance).
• When providing statistics and facts, try to provide the context to give sense to the figures. E.g. reduction of 20% of total CO2 emissions since 2008.
• It is good to include in the report appropriate illustrations such as: images, drawings, tables, graphs to engage your audience as long as you make sure you acknowledge the sources correctly with authors/copyright.
Resources
Chapter 8 – Blowfield & Murray (2011), Corporate Responsibility, second edition. Oxford University Press, New York
CSR reporting:
https://www.csreurope.org/pages/en/a_guide_to_csr_in_europe_2009.html
Global Reporting Initiative (GRI):
https://www.globalreporting.org
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