10 May QuestionWEEK 1 INTERNAL RISK ASSESSMENT
Question
WEEK 1 INTERNAL RISK ASSESSMENT
Individual Assignment:Internal Risk Assessment
- Resources:University Library’s MarketLine Business Information Center
- Accessthe University Library’s MarketLine Business Information Center and look up one of the following companies:
o Wal-Mart Stores, Inc.
o Jet Blue Airways Corporation
o Hewlett-Packard Company
o Home Depot
- Preparea 1,050- to 1,750-word paper identifying the key capabilities of your selected company.
o Discuss the firm’s strengths and weaknesses in marketing, human resources, management, research and development, finance, and other applicable areas.
o Analyze how internal organizational dynamics influence strategic business continuity.
o Access the company’s Web site and use the Management’s Discussion and Analysis of Financial Condition and Results of Operations, if available, and the most recent company Annual Report as sources.
o Reference your readings and at least three other sources, including MarketLine, the Internet, or other properly cited sources.
- Formatyour paper according to APA standards.
WEEK 2 COMPETITIVE ADVANTAGE AND PRO SPORTS
Individual Assignment:Competitive Advantage and Pro Sports
- Resources:ESPN or Sports Illustrated Web sites
- AccessESPN.com or SportsIllustrated.com and select any professional sports team.
- Preparea 500- to 600-word paper analyzing competitive advantage and the business of professional sports.
o Describe the components of sustainable competitive advantage that contribute to the team’s success in the competitive sports industry.
o Identify the four criteria of sustainable competitive advantage and classify team characteristics such as coaching, fan base, playing style and tactics, individual players, within each criterion for your team. Describe how these factors contribute to the team’s success in the competitive sports market.
o Reference your readings and at least one other source, including the Internet, or other properly cited sources.
- Formatyour paper according to APA standards.
Note: This assignment has been adapted from Exercise 2 on p. 91 (Ch. 3) of Strategic Management.
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