Question31. Companies that rely on the marketing concept and that have imp

31. Companies that rely on the marketing concept and that have implemented a market
orientation strategy recognize that:
a. price is the most important variable for customers
b. sales depend predominantly on an aggressive sales force
c. what the customer thinks he or she is buying is what is important
d. a company has to apply scientific management techniques to survive
e. selling and marketing are essentially the same thing
32. A company that has a market orientation and adheres to the marketing concept does NOT:
a. integrate all the activities of the firm to satisfy customer wants
b. focus on consumer needs and wants
c. differentiate the firm’s products from its competitor’s products
d. fuel sales growth through the application of aggressive sales techniques
e. concentrate on long-term goal achievement (such as profits and growth) for the firm
.
33. Minor League Baseball (MiLB) suffers from sluggish attendance. To attract more fans to MiLB games,
owners often resort to gimmicks–free hot dog nights, events designed to get into the Guinness Book of
Records, and celebrity visits. Since baseball fans are seldom asked what would make them want to attend
more games, this suggests most MiLB teams do not have a(n) _____ orientation.
a. sales
b. empowerment
c. community
d. societal
e. market
.
34. A company adhering to the marketing concept will likely take which of the following steps if it
learned that its customers were dissatisfied with its product?
a. hire more salespeople
b. decrease its organizational overhead
c. increase its advertising to underserved markets
d. increase the number of outlets in which the product is sold
e. conduct research to determine if its customers’ needs have changed
35. At the Lands End web site a customer can chat on-line with customer service representatives
while shopping. This live help allows customers to have questions answered before placing
an order. This fo-cus on meeting customer needs illustrate a(n) _____ orientation.
a. societal
b. market
c. sales
d. production
e. one-to-one

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.