01 May IDENTIFY THE PAPER, COLOR SCHEMES AND VISUAL AIDS YOU WANT TO INCLUDE IN YOUR BROCHURE.
- Steps to creating a reader centered Tri-fold Brochure:
- Review Figure 3.1 (page 62) Writers Guide for Defining Your Communication Goals.
- Determine the purpose of your brochure.
- Determine what your communication must do in order to be useful to your reader. Describe your readers task (page 63).
- Define the way you want your communication to be persuasive to your reader. Identify the major kinds of information your reader wants from your communication (page 67-68).
- Gather the information about your reader that enables you to predict how he or she will respond. Describe the way your reader will look for the information ex. pictures/graphs/verbiage (page 68-77).
- Identify elements of your situation that could influence the way you write and the way your reader responds. Describe the way your reader will use the information (page 77-78).
- Identify the paper, color schemes and visual aids you want to include in your brochure.
- Decide on layout of brochure. Front Panel should have the title, basic topic information, and visuals. Other five panels should display information with subtitles, art and other designs.
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