11 May HOW ABOUT GENDER ISSUES IN NAMES SUCH AS THE WARRIORS AND THE LADY WARRIORS?
In this discussion we will dive into an ethical area of sports marketing. There is a great deal of controversy over the names of certain sports mascots and teams. For example some people have issues with using Native American names for mascot or team names. Some examples are the Washington Redskins, the Chicago Blackhawks, the Cleveland Indians or the Kansas City Chiefs? Others may have issues with names such as the Titans, Spartans, Trojans or Crusaders? How about gender issues in names such as the Warriors and the Lady Warriors? Discuss whether you feel the names of sports teams or mascots is an ethical issue for sport marketers to address. Should sports leagues have the ability to force teams to change their name if it is offensive to some of their fans? Why or why not?
Remember, this is a discussion and we are here to learn and speak openly. Remember that we must be considerate and respectful, but we can disagree respectfully. That is what makes ethics so interesting and such an important topic for us to consider.
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