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DID YOU REALLY THINK THAT YOUR DOWNLOADS WERE FREE?

DID YOU REALLY THINK THAT YOUR DOWNLOADS WERE FREE?

Designing for the Web is not like designing for print. Many designers who come from a print background often make the mistake of treating design for both the online and print media the same way. Most of us are still steeped in the print world. We are used to how things look in print. Most documents in a paper-based world are in portrait orientation (longer than it is wide). The computer screen is in landscape orientation (wider than it is long). This alone makes designing for the Web a different proposition. Also, we interact with print media much differently than we do Web-based content.

In addition to carefully considering the medium, we must also make our designs portable. Our users are going to be using a wide variety of browsers, hardware and operating systems. Unfortunately this makes our job as designers much more difficult because the systems on which we develop our pages are probably not the same as the ones that our users are using. Today, our designs might not even be displayed on a computer screen. It is becoming just as likely that content will be displayed on devices such as telephones. Interestingly, these small smart devices can even vary the orientation of their display to accommodate the personal preferences of users and the existing content on the Internet.

Another thing to consider is having a unified site design that guides the user through the site. In addition to having unifying elements, using a grid can help ensure that elements such as the menu appear in the same place on each page. A well designed page will guide the user’s eye through the content. In the textbook there are some diagrams that show how users read text on a page and on the screen. It is important to think about how your users will experience the page. A positive experience can keep them coming back for more. A negative experience can make them feel bad about the entire company.

Finally, in addition to portability of the design across the browsers, we must also think about the file structure and link structures. It is not uncommon to have to change servers and/or hosting service. This can be caused by something as simple as finding a hosting service that is less expensive or your provider deciding to no longer offer your desired set of services. As you are building your Web site, you can create internal or external links, also known as relative and absolute links. Absolute links should primarily be used to link to pages outside of your Web site. For example, if you want to link to the FIU home page, you need to use the entire URL (http://www.fiu.edu). If you just put www.fiu.edu, the link will not go to the FIU home page and you will have an error. Any link that you wish to take the user to a page that is not on your Web site must use the full URL.

When linking to the pages within your site, you should almost always use relative links. That means that you only use the “path” and “filename” portions of the complete URL to specify how to get to the file. When you use relative links, the browser constructs the file request based on the currently displayed document and the link the user clicked on. Most tools will automatically construct your site with relative links so that the entire site can easily move from one host to another. Most content management systems will only construct the web pages that you build with relative links, which ensures that the management software has full control over what is published and where.

As you think about your designs, it is important to remember that the very nature of the web is transforming every day. Each new device with an embedded web browser is a potential new platform for delivering your content and the capabilities of these new browsers and their devices are becoming increasingly more powerful each day. The increasing commoditization of hosting services and the rich feature sets available allows business to make sound cost-based decisions on where they can host their content. Large enterprises often replicate the content of their web site across many servers to handle both continuity and performance concerns for the site, so keeping your site neatly organized and connected with appropriate links will allow your site to easily move between hosting servers and even hosting platforms.

Reading Three

The issue of copyright has grown from being merely contentious to being heavily litigious. (In English, that means it has gone from being something people disagreed about to something people sue over all the time.) If you were around in the early days of peer-to-peer file transfer, everyone could get copyrighted music (and sometimes video) for “free” on the internet. Today, if you try to download “free” music, you run risks from something as problematic as spyware being downloaded on your computer to a letter from a lawyer about your activities. Did you really think that your downloads were free?

According to Wikipedia, “[c]opyright infringement (or copyright violation) is the unauthorized or prohibited use of works covered by copyright law, in a way that violates one of the copyright owner’s exclusive rights, such as the right to reproduce or perform the copyrighted work, or to make derivative works.”

So, as we move our work onto the Web, what is fair use and what is not? Let’s start with a discussion of logos and trademarks. Ok, I have this really great idea for a Web site that will spoof a well-known company. I have learned how to use my graphic editing software and I can easily make my own version of the logo. This is fair use, right? First, an example… It appears that lawyers for Best Buy are now taking on a higher power. They have sent a cease and desist letter to the “God Squad,” proving that not even the Divine is exempt from the Lawyer. You can read the complete story at http://news.cnet.com/8301-17852_3-20013721-71.html?tag=rtcol, but the gist is that Father Luke Strand decked out his VW Beetle with a logo in black, white, and orange with the words “God Squad.” The Best Buy representative pointed out that they must defend their trademarks from everyone lest they create a loophole for some other group to use their logo.

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