11 May IS THIS GOING TO CREATE TROUBLE DEPENDING ON THE COUNTRY?
This is a persuasive essay: The paper must include at least four aspects of persuasion, (including clear awareness of audience and establishing credibility), data to support the proposed organizational direction, and logically supported conclusions.
Please see the attached story about CEO Ms. Mary Murphy who has just come back from a vacation in Asia. She wonders if Asia might be a good place to expand the business.
You work for CEO Mary Murphy as head of Research & Development in the company. Your company makes software/apps that help small and medium sized companies compete successfully against big companies. Consider whether and how CEO Mary Murphy’s company might enter Asia. I would suggest you focus on one or more of the countries that she visited during her recent vacation.
Be creative. Be persuasive. Is it a “Yes” or a “No” and why? Follow those instructions in preparing your paper in a persuasive way.
Your Tasks = Write a 5-7 page persuasive paper using APA guidelines for submittal to your company’s CEO and her team of executives who are in charge of (“R+D”), Production, Marketing + Sales, and Logistics. Research and write up your findings about the ways in which your company should approach Asia from an intercultural perspective. In particular, since the company is US-based – what may it need to do to address the different cultures in the areas of: • R+D • Production • Marketing + Sales • Logistics
You may consider it as an Asia Regional opportunity; or perhaps better to pick one or more of the countries the CEO visited to help give some specific examples of how intercultural communications and intercultural business thinking may play a role in the Company’s plans to move forward and succeed there. When discussing your Company – please explain what customers you are targeting and the types of solutions you intend to offer. How must these targets and solutions be adapted using intercultural communication techniques internally with your employees and externally with your clients?
Questions to be included in the essay: Who is the Audience that the paper will be addressed to? (company’s CEO Mary Murphy and teams of executives in R&D, Prod, Mrkt and logistics)
– Yes or No to enter Asia Market?? Choose 2 Asia countries to enter (China, singapore, indonesia, vietnam, Hongkong!! Then give reasons by researching why in terms of intercultural communication and intercultural business perspective why it is good to expand the business to Asia Region especially in 2 countries you chose ? (RESEARCH)
– Then what should the company be aware while entering Asian Market in the 2 countries you chose in areas of R&D, Production, Marketing, Logistic department of each country about software company? (RESEARCH NEEDED FOR THIS PART)
– Issues for company of selling software apps to small-medium companies in 2 countries you chose?? Is this going to create trouble depending on the country?
– Talk about Intercultural communications and intercultural business of each of the country you chose can affect the company’s success
– Talk about the target customers segment in each country and how you will address this in marketing
– Talk about these customers and solutions you chose must be adapted using intercultural communication techniques internally with the US employees and externally with the clients?
– In Conclusion include: Overall recommendations and solutions for the business
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