11 May WHAT DO YOU THINK THEY COULD DO BETTER?
First, you will need to examine the social media presence of Susan G. Komen Foundation Go on Facebook (or a similar social media platform) and look for the nonprofit organization. Draft a memo that discusses the type of posts this nonprofit has on their page. If you do not have a Facebook account, create one for the purpose of this assignment. They are free and you can cancel it after you are done. You can also check Twitter, LinkedIn and others as needed. 1. How does this organization use various forms of social media to convey its message, raise funds, build followers, etc. 2. What do you think they could do better? Separately, I an example of either cause marketing or social (or issue) marketing. Discuss the campaign, which is the main nonprofit behind the campaign, and provide web-links if possible. I need the memo setup as a Part #1 and #2. The two examples you write about do not have to be linked or integrated in any way.
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