11 May Question1. A company can learn a great deal by analyzing the
Question
1. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own.
split loyals
shifting loyals
hard-core loyals
switchers
2. Leaders galvanize commitment to embrace change through clarifying strategic intent, building an organization, and
developing a mission
planning strategy
shaping organizational culture
developing a vision
3. These social responsibilities are those that are voluntarily assumed by a business or organization. They include public relations activities, good citizenship, and full corporate social responsibility.
Legal responsibility
Discretionary responsibility
Economic responsibility
Employee responsibility
4. One of the ways to change the course of a brand is to modify the product. Under product modification, ________ adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.
style improvement
technological improvement
quality improvement
feature improvement
5. A valuable result of task environment analysis with respect to geographic, demographic, psychographic and buyer-behavior factors is called
competitor profile
customer profile
financial position
vendor profile
6. New-to-the-world products are ________.
new products that create an entirely new market
existing products that are targeted to new geographical markets
low-cost products designed to obtain an edge in highly competitive markets
new product enhancements that supplement established products
7. Under which of the following conditions is the frequency the most important factor in media selection?
When going into undefined target markets
When introducing flanker brands
When launching infrequently purchased brands
When there is high consumer resistance to the product
8. The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles of persons in the firm’s external environment, as developed from cultural, ecological, demographic, religious, educational, and ethnic conditioning.
Social factor
Political factor
Stakeholder factor
Economic factor
9. The ability to meet humanity’s needs without harming future generations is now a top priority in most corporate agenda
rules
righteousness
ethics
sustainability
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