11 May QuestionFocus of the Business Plan
Question
Focus of the Business Plan
1.Executive Summary:
a. A page of plan highlights
2.Company Description:
a. What business will you be in? What will you do? Describe the following elements:
§ Mission Statement
§ Company Goals and Objectives
§ Business Philosophy
§ Legal form of ownership
3.Product or Service:
a. Describe your product or service and the benefits it will provide for customers
§ Describe the industry and how you will position your company
4.Market Analysis:
§ To whom will you market your products?
§ Describe pricing, promotion, distribution and forecasts for your product/service
5.Strategy and Implementation:
§ Describe your most important company competitive strengths and core competencies.
§ Develop an operations flow diagram to show the key steps in the production of a product or the delivery of a service
6.Management Team:
§ What background experience, skills, and strengths do you personally bring to this new venture?
§ Who are the key members of the team? What strengths do they bring to the venture?
§ What outside assistance will you have (board of directors, board of advisors, etc?) Be specific.
7.Financial Plan:
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