QuestionThroughout the course you have been using the concepts and tools of strategic analysis and management to answer questions ab

Throughout the course you have been using the concepts and tools of strategic analysis and management to answer questions about particular case studies. For your final project you will draw on this experience to writean original analytical reportwith the intention of making recommendations to theCEO of a company.

Your report and recommendations will be based one ofthe three following scenarios listed below. You can choose which one you would like to analyze.

Your report will require you to do quite a bit of research on your own (primarily on the Internet), formulatepositions on particular issues, and to justify those positions in a formal document prepared for your target audience. Thus, the productionof your report will require critical thinking and your final draft should display goodcommunication (persuasive) skills.

Your Report

Write an analytical report with the intention of making a recommendation to the CEO of the relevant company according to which case scenario you choose to work on.

For your report, you will need to:

? Identify key issues in the case scenario you choose ? Analyze and evaluate the issues you identify ? Research the company, organizations, industry, and the operating environment, etc. involved ? Recommend an action plan to management

When writing your report, follow the textbook publisher’s“A Guide to Case Analysis”, at:http://highered.mcgraw- hill.com/sites/0078112729/student_view0/case_support.html

Course Syllabus—Appendix S-35

Also, be sure to cite all sources and to format the report according to APAguidelines (see alsoDocumentation Rules andCitation Styles).

Your final Project will be assessed on the criteria listed in the following rubric: Final Project Evaluation Rubric

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