11 May WHICH THREAT BEST DESCRIBES THIS DATABASE BREACH?
What is one advantage of using a relational
database over a spreadsheet or flat file to store data?
It enables reduced memory and storage
allocation.
It allows for reduced complexity in the
design and implementation.
It reduces data redundancy.
It reduces risk of unauthorized access to the
data.
Question 16
Points: 10 out of 10
True or false? It is just too challenging
to have different passwords for every device you use and every online site that
requires an ID and password. It would be OK to use a very strong base word or
phrase and change the same 2 or 3 characters in that word/phrase for each site.
True
False
Question 1Points: 10 out of 10True or false? Spreadsheets provide more
options for graphical representation of the data than databases. True FalseQuestion 2Points: 0 out of 10In terms of customer service issues, which
of the following is the least likely reason for using a robust CRM? A CRM can optimize the information shared
among departments, resulting in better management of existing accounts. A CRM can provide a company’s marketing
department with information needed to identify and target the company’s best
customers. A CRM can enable members of pertinent
departments to have access to all the relevant information, enabling them to
answer queries and resolve problems quickly and easily. A CRM can provide a more rapid response to
queries and concerns by forwarding the query to the right department.Question 3Points: 0 out of 10True or false? Data warehousing is the
process of extracting data from a data warehouse. True FalseQuestion 4Points: 0 out of 10A staff/faculty member uses proprietary
(owned and protected by the university) data from the university’s student
financial records database in a graph that is part of a presentation at a
computer education conference. Which of the following best describes the data
issue? Malicious data leak Malicious data loss Intentional data leak Accidental data lossQuestion 5Points: 10 out of 10Your network administrator finds a virus in
the network software. Fortunately, she was able to eliminate it before it
resulted in a denial-of-service attack, which would have prevented legitimate
users of the networked database from gaining access to the records needed. It
turns out that the network software did not have adequate security protections
in place. This could be considered a .Question 6Points: 10 out of 10True or false? The largest component of a
database is a field. True FalseQuestion 7Points: 10 out of 10What are procedures that help keep a
database current? Database query procedures Report generation procedures File maintenance procedures Data entry proceduresQuestion 8Points: 10 out of 10A savvy hacker uses a poorly secured
vendor’s website to obtain all the information needed to access the main
database of a large chain store, including the store’s database password. Which
threat best describes this database breach? Weak authentication Unprotected personal hardware collection Accidental breach resulting from incorrect
(but not malicious) usage Theft of database backup tapes or hard drivesQuestion 9Points: 10 out of 10You are annoyed by receiving identical
marketing messages from an online shopping site you have used. If the company
wishes to maintain a good relationship with you, which of the following CRM
components needs to be addressed to improve customer satisfaction? Mining social media inputs Customers expect more Privacy Cleaning up the dataQuestion 10Points: 10 out of 10If Company B reaches out with ads sent to
customers of Company A, the CRM tool used here is .Question 11Points: 0 out of 10Which of the following would be an example
of a loss of record confidentialityin a database? Your credit card company issued you a new
card when your old one was about to expire. Although you clicked the option to “Do
not share information with any other companies or sites” on an online
bookstore’s website, you are getting unsolicited e-mail messages from some of
the companies that post ads on that site. You make all your personal information on the
Facebook site “public” and available to everyone. Your favorite online shopping site suddenly
begins displaying a different mailing address than the one you use. You know
you have not made any changes to your account profile.Question 12Part 1: 10 out of 10Part 2: 10 out of 10Part 3: 10 out of 10Part 4: 10 out of 10Points: 40 out of 40Are the following examples of increasing
brand awareness through groups or fans? Select Yes or No for each option.Your instant messaging service attaches a
message to the bottom of each message inviting the recipient to sign up for
this same service provider. You “Friend” or “Like”
a page on your favorite social media page that advertises a product you
approve. Your friends on a social media site receive
messages from you that encourages them to start watching a television series
that premiered this past week. When you sign on to your favorite social
media website, a number of sponsored ads appear on your home page. Question 13Points: 10 out of 10True or false? Not all of the top database
breaches in 2013 involved U.S. companies. True FalseQuestion 14Points: 10 out of 10True or false? Because you have made it a
practice to never access the internet while your personal database is open, you
can rest assured that your database would likely not be vulnerable to any
compromises. True FalseQuestion 15Points: 10 out of 10What is one advantage of using a relational
database over a spreadsheet or flat file to store data? It enables reduced memory and storage
allocation. It allows for reduced complexity in the
design and implementation. It reduces data redundancy. It reduces risk of unauthorized access to the
data.Question 16Points: 10 out of 10True or false? It is just too challenging
to have different passwords for every device you use and every online site that
requires an ID and password. It would be OK to use a very strong base word or
phrase and change the same 2 or 3 characters in that word/phrase for each site. True False
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