11 May WHICH OF THE FOLLOWING ARE GIORDANO COMPETITORS?
When Sharp began manufacturing LCD flatscreen
television, it studied small LCD flatscreen televisions manufactured by
competitor Casio to learn how its LCD televisions are made and to use this
information in its own design. It was engaging in __________.
a) benchmarking
b) competitive measuring
c) selective quality
d) resourcing
e) outsourcing
102. __________ is the process of discovering the best
practices of organizations in its own and other industries and then imitating
them to leapfrog its competitors.
a) Product emulation
b) Competitive measurement
c) Benchmarking
d) Reverse engineering
e) Resourcing
103. When GenMills sought ideas on how to reduce the time to
convert its production lines from one cereal to another, it sent a team to
observe the pit crews at the Indianapolis 500 race. To learn these lessons from
a pit crew, GenMills used __________.
a) process emulation
b) research mimicry
c) benchmarking
d) reverse engineering
e) collaborative engineering
104. Which of the following are Giordano competitors?
a) Other catalog retailers
b) Traditional department stores
c) Mass merchandisers
d) Specialty shops
e) All of the above are Giordano competitors
105. The Boston Consulting Group (BCG) uses __________ to
quantify performance measures and growth targets to analyze its clients’ SBUs
as though they were a collection of separate investments.
a) target marketing
b) business portfolio analysis
c) marketing strategic planning
d) market segmentation
e) stock segmentation
106. In the Boston Consulting Group (BCG) model to analyze a
firm’s strategic business units or, SBUs, the vertical axis reflects the
__________.
a) return on investment desired
b) market growth rate
c) market segment size
d) relative market share
e) number of employees
107. In the Boston Consulting Group (BCG) model for analysis
of a firm’s strategic business units or, SBUs, the horizontal axis reflects the
__________.
a) national forecast
b) business portfolio in dollars
c) years of experience
d) market segment size
e) relative market share
108. SBUs with a high share of high-growth markets that may
not generate enough cash to support their own demanding needs for future growth
are known as __________.
a) dogs
b) cash cows
c) question marks
d) stars
e) bonanzas
109. __________ are SBUs with a low share of slow-growth
marketsthey may generate enough cash to sustain themselves, but they do not
hold the promise of ever becoming real winners for the firm.
a) Cash cows
b) Stars
c) Question marks
d) Dogs
e) Problem children
110. __________ have dominant shares of slow-growth markets
and provide cash to cover the organization’s overhead and to invest in other
SBUs.
a) Cash cows
b) Stars
c) Question marks
d) Dogs
e) Problem children101. When Sharp began manufacturing LCD flatscreen
television, it studied small LCD flatscreen televisions manufactured by
competitor Casio to learn how its LCD televisions are made and to use this
information in its own design. It was engaging in __________.a) benchmarkingb) competitive measuringc) selective qualityd) resourcinge) outsourcing102. __________ is the process of discovering the best
practices of organizations in its own and other industries and then imitating
them to leapfrog its competitors.a) Product emulationb) Competitive measurementc) Benchmarkingd) Reverse engineeringe) Resourcing103. When GenMills sought ideas on how to reduce the time to
convert its production lines from one cereal to another, it sent a team to
observe the pit crews at the Indianapolis 500 race. To learn these lessons from
a pit crew, GenMills used __________.
a) process emulation
b) research mimicry
c) benchmarking
d) reverse engineering
e) collaborative engineering104. Which of the following are Giordano competitors?a) Other catalog retailersb) Traditional department storesc) Mass merchandisersd) Specialty shopse) All of the above are Giordano competitors105. The Boston Consulting Group (BCG) uses __________ to
quantify performance measures and growth targets to analyze its clients’ SBUs
as though they were a collection of separate investments.a) target marketingb) business portfolio analysisc) marketing strategic planningd) market segmentatione) stock segmentation106. In the Boston Consulting Group (BCG) model to analyze a
firm’s strategic business units or, SBUs, the vertical axis reflects the
__________.a) return on investment desiredb) market growth ratec) market segment sized) relative market sharee) number of employees107. In the Boston Consulting Group (BCG) model for analysis
of a firm’s strategic business units or, SBUs, the horizontal axis reflects the
__________.a) national forecastb) business portfolio in dollarsc) years of experienced) market segment sizee) relative market share108. SBUs with a high share of high-growth markets that may
not generate enough cash to support their own demanding needs for future growth
are known as __________.a) dogsb) cash cowsc) question marksd) starse) bonanzas109. __________ are SBUs with a low share of slow-growth
marketsthey may generate enough cash to sustain themselves, but they do not
hold the promise of ever becoming real winners for the firm.a) Cash cowsb) Starsc) Question marksd) Dogse) Problem children110. __________ have dominant shares of slow-growth markets
and provide cash to cover the organization’s overhead and to invest in other
SBUs.a) Cash cowsb) Starsc) Question marksd) Dogse) Problem children
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