11 May WHAT IS CRISIS MANAGEMENT AND DO ALL COMPANIES NEED TO HAVE A CRISIS MANAGEMENT PLAN?
Describe
the goal of institutional advertising and give an example of an institutional
advertising campaign.
102. What
is advertising wearout, and how does it impact promotional strategy? Give an
example of a company that has had to deal with this issue.
103. Angus
Promotions, Inc. is just launching its screen-printing business. Which is the
best promotional goal for their promotion campaign and why?
104. Crest
toothpaste is in the maturity stage of the product life cycle. What promotion
mix decisions would be best?
105. You
need to design a message for “Breast Cancer Awareness”, which is the
best category of promotional appeal and why?
106. Verizon
has a new version of SmartPhone to introduce to the market. What is the best
advertising execution strategy for showing how the product works and why?
Briefly explain what should be done in this execution?
107. What
are the three core functions of PR that are most closely aligned with the role
of the marketing manager and why are they important?
108. What
is crisis management and do all companies need to have a crisis management
plan?
Essay Questions
109. Describe
the pros and cons of advertising, sales promotion, personal selling, and direct
and interactive marketing in the promotion mix.
110. Describe
the principle types of product advertising and give examples of each.
101. Describe
the goal of institutional advertising and give an example of an institutional
advertising campaign.
102. What
is advertising wearout, and how does it impact promotional strategy? Give an
example of a company that has had to deal with this issue.
103. Angus
Promotions, Inc. is just launching its screen-printing business. Which is the
best promotional goal for their promotion campaign and why?
104. Crest
toothpaste is in the maturity stage of the product life cycle. What promotion
mix decisions would be best?
105. You
need to design a message for “Breast Cancer Awareness”, which is the
best category of promotional appeal and why?
106. Verizon
has a new version of SmartPhone to introduce to the market. What is the best
advertising execution strategy for showing how the product works and why?
Briefly explain what should be done in this execution?
107. What
are the three core functions of PR that are most closely aligned with the role
of the marketing manager and why are they important?
108. What
is crisis management and do all companies need to have a crisis management
plan?
Essay Questions
109. Describe
the pros and cons of advertising, sales promotion, personal selling, and direct
and interactive marketing in the promotion mix.
110. Describe
the principle types of product advertising and give examples of each.
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