11 May HOW DO MARKETERS RESPOND TO CRITICS’ ACCUSATIONS OF PLANNED OBSOLESCENCE?
What is involved in pollution prevention? Give at least one example.
137)
Why is environmentalism especially challenging for global marketers?
138)
How is consumer-oriented marketing different from customer-value marketing?
139)
Explain how a firm benefits from using sense-of-mission marketing.
140)
How is the societal marketing concept related to marketing ethics?
141) Describe the ways marketing is accused of
harming the consumer.
142)
Describe the three different categories of deceptive marketing practices.
143)
How do marketers respond to critics’ accusations of planned obsolescence?
144)
Identify the social costs of increased automobile ownership, and then describe
two options for restoring the balance between private and public goods. Give
specific examples.
145)
How do marketers respond to charges of “commercial noise”?
146)
How do consumerism and environmentalism affect marketing strategies?
147)
Discuss two components of the environmental sustainability portfolio.
148)
Describe the five sustainable marketing principles.
149)
Compare and contrast the four types of products in the societal classification
of products. Provide examples of each.
150)
Compare and contrast the two common principles that can be used to guide
companies and marketing managers on issues of ethics and social responsibility.
136)
What is involved in pollution prevention? Give at least one example. 137)
Why is environmentalism especially challenging for global marketers? 138)
How is consumer-oriented marketing different from customer-value marketing? 139)
Explain how a firm benefits from using sense-of-mission marketing. 140)
How is the societal marketing concept related to marketing ethics? 141) Describe the ways marketing is accused of
harming the consumer. 142)
Describe the three different categories of deceptive marketing practices. 143)
How do marketers respond to critics’ accusations of planned obsolescence? 144)
Identify the social costs of increased automobile ownership, and then describe
two options for restoring the balance between private and public goods. Give
specific examples. 145)
How do marketers respond to charges of “commercial noise”? 146)
How do consumerism and environmentalism affect marketing strategies? 147)
Discuss two components of the environmental sustainability portfolio. 148)
Describe the five sustainable marketing principles. 149)
Compare and contrast the four types of products in the societal classification
of products. Provide examples of each. 150)
Compare and contrast the two common principles that can be used to guide
companies and marketing managers on issues of ethics and social responsibility.
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