11 May WHAT DO COMPANIES CALL A SET OF BENEFITS THAT THEY PROMISE TO CONSUMERS TO SATISFY THEIR NEEDS?
Marketing seeks to create and manage profitable
customer relationships by delivering ________ to customers.
a. competitive prices
b. superior value
c. superior service
d. superior promotion
e. product assortment
2. You have learned at work that todays successful
companies at all levels have one thing in common: they are heavily committed to
marketing and strongly ________.
a. obtaining the best CEOs
b. increasing wealth to stockholders
c. customer focused
d. employee motivation
e. social responsibility
3. ________ is managing profitable customer
relationships.
a. Management
b. Control
c. Marketing
d. Human resources
e. Customer service
4. The twofold goal of marketing is to keep and grow
current customers and to ________.
a. attract new customers by promising superior value
b. keep and grow current customers by delivering
competitive pricing
c. keep and grow current customers by delivering friendly
service
d. keep and grow current customers by delivering vast
product assortment
e. all of the above
5. Highly successful companies know that if they take
care of their customers, ________ will follow.
a. frequent good word of mouth
b. market share
c. profits
d. market share and profits
e. increased competition
6. Marketing is more than ________ and advertising.
a. distribution
b. promotion
c. selling
d. pricing
e. customer service
7. Today, marketing must be understood in terms of not
just making a sale but also ________.
a. satisfying customers needs
b. understanding customers value
c. understanding customers self-images
d. advertising brilliantly
e. successfully remaining in the market
8. You have learned from experience as well as from this
course that the most basic concept underlying marketing is that of ________.
a. selling and advertising
b. customer identification
c. retaining customers
d. human needs
e. fulfilling consumer wants
9. As a new assistant marketing manager trainee, you
learn in an orientation meeting that wants are the form human needs take as
they are shaped by ________ and individual personality.
a. culture
b. demands
c. self-concepts
d. desires
e. icons
10. What do companies call a set of benefits that they
promise to consumers to satisfy their needs?
a. market offering
b. value proposition
c. demand satisfaction
d. need proposition
e. evoked set1. Marketing seeks to create and manage profitable
customer relationships by delivering ________ to customers.a. competitive pricesb. superior valuec. superior serviced. superior promotione. product assortment 2. You have learned at work that todays successful
companies at all levels have one thing in common: they are heavily committed to
marketing and strongly ________.a. obtaining the best CEOsb. increasing wealth to stockholdersc. customer focused d. employee motivatione. social responsibility 3. ________ is managing profitable customer
relationships.a. Managementb. Controlc. Marketingd. Human resourcese. Customer service 4. The twofold goal of marketing is to keep and grow
current customers and to ________.a. attract new customers by promising superior value b. keep and grow current customers by delivering
competitive pricingc. keep and grow current customers by delivering friendly
serviced. keep and grow current customers by delivering vast
product assortmente. all of the above 5. Highly successful companies know that if they take
care of their customers, ________ will follow.a. frequent good word of mouthb. market sharec. profitsd. market share and profitse. increased competition 6. Marketing is more than ________ and advertising.a. distributionb. promotionc. sellingd. pricinge. customer service 7. Today, marketing must be understood in terms of not
just making a sale but also ________.a. satisfying customers needsb. understanding customers valuec. understanding customers self-imagesd. advertising brilliantlye. successfully remaining in the market 8. You have learned from experience as well as from this
course that the most basic concept underlying marketing is that of ________.a. selling and advertisingb. customer identificationc. retaining customersd. human needse. fulfilling consumer wants 9. As a new assistant marketing manager trainee, you
learn in an orientation meeting that wants are the form human needs take as
they are shaped by ________ and individual personality.a. cultureb. demandsc. self-conceptsd. desirese. icons 10. What do companies call a set of benefits that they
promise to consumers to satisfy their needs? a. market offeringb. value propositionc. demand satisfactiond. need propositione. evoked set
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