11 May EXPLAIN THE CONCEPT OF BRAND PERSONALITY.
What role do the four Ps play in consumer behavior?
The four Ps are
the marketing stimuli that affect buyer behavior: marketers use product, price,
place, and promotion to attract the targeted consumers.
137.
Give an example of a cultural shift that may impact the
marketing of products or services.
From time to
time, for example, Americans develop a fitness craze that generates increased
marketing of exercise equipment and gear and decreased marketing of fast food.
138.
Why might the Hispanic market be a viable targeted
group for a new marketer of products?
Hispanics are
the fastest growing U.S.
subculture and they tend favor companies who show special interest in them,
attributes a new marketer of a product could capitalize on.
139.
Identify two factors that could allow an individual to
move to a higher social class in the United States.
Such factors
may include a change in income or source of income and increased education.
140.
In what way might a marketer rely on opinion leaders?
Opinion leaders
can influence other larger groups of consumers to be attracted to a marketers
products.
141.
How does marketing through online social networks differ
from more traditional marketing?
Marketers hope
to use social networks to interact with consumers and become a part of their
everyday lives instead of relying on the one-way commercial messages of more
traditional media.
142.
Explain why typical husband-dominant or wife-dominant
products of the 1970s may no longer be regarded as typical.
More
single-parent families and more dual-income families have changed the
traditional buying roles over time.
143.
Give an example of how consumers in different family
life-cycle stages may respond to a marketers promotional strategy.
In TV ads, for
example, the marketer who portrays a typical family with the father, mother,
and children is alienating childless couples, couples with adult children,
same-sex couples, and single parents; once a group feels alienated it may
become difficult for the marketer to reach that group in the future.
144.
Explain the concept of brand personality.
A brand
personality is the specific mix of human traits that may be attributed to a
particular brand.
145.
An upscale nightclub was filled to capacity with
patrons. After an upset candle ignited a tablecloth, the club was engulfed in
flames. Briefly explain the shift in needs in this scenario, according to
Maslows Hierarchy.
Upon arrival,
the patrons were filling their social needs. After the fire broke out, safety
quickly became the predominant need for the group.136.
What role do the four Ps play in consumer behavior?The four Ps are
the marketing stimuli that affect buyer behavior: marketers use product, price,
place, and promotion to attract the targeted consumers.137.
Give an example of a cultural shift that may impact the
marketing of products or services.From time to
time, for example, Americans develop a fitness craze that generates increased
marketing of exercise equipment and gear and decreased marketing of fast food.138.
Why might the Hispanic market be a viable targeted
group for a new marketer of products?Hispanics are
the fastest growing U.S.
subculture and they tend favor companies who show special interest in them,
attributes a new marketer of a product could capitalize on.139.
Identify two factors that could allow an individual to
move to a higher social class in the United States.Such factors
may include a change in income or source of income and increased education.140.
In what way might a marketer rely on opinion leaders?Opinion leaders
can influence other larger groups of consumers to be attracted to a marketers
products.141.
How does marketing through online social networks differ
from more traditional marketing?Marketers hope
to use social networks to interact with consumers and become a part of their
everyday lives instead of relying on the one-way commercial messages of more
traditional media.142.
Explain why typical husband-dominant or wife-dominant
products of the 1970s may no longer be regarded as typical.More
single-parent families and more dual-income families have changed the
traditional buying roles over time.143.
Give an example of how consumers in different family
life-cycle stages may respond to a marketers promotional strategy.In TV ads, for
example, the marketer who portrays a typical family with the father, mother,
and children is alienating childless couples, couples with adult children,
same-sex couples, and single parents; once a group feels alienated it may
become difficult for the marketer to reach that group in the future.144.
Explain the concept of brand personality.A brand
personality is the specific mix of human traits that may be attributed to a
particular brand.145.
An upscale nightclub was filled to capacity with
patrons. After an upset candle ignited a tablecloth, the club was engulfed in
flames. Briefly explain the shift in needs in this scenario, according to
Maslows Hierarchy.Upon arrival,
the patrons were filling their social needs. After the fire broke out, safety
quickly became the predominant need for the group.
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