11 May WHICH OF THE FOLLOWING IS A REASON WHY WOMEN ARE AN IMPORTANT TARGET MARKET?
Which of the following is a segment of female
consumers?
A) Traditional housewife
B) Trapped housewife
C) Trapped working woman
D) Career working woman
E) all of the above
79. Lisa is a single mother of two and works two
jobs to provide for her family and derives little or no satisfaction from
employment. To which market segment
would Lisa belong?
A) Traditional housewife
B) Trapped housewife
C) Trapped working woman
D) Career working woman
E) Modern-day woman
80. Which of the following is a reason why women
are an important target market?
A) Women-headed households are expected to
represent almost 50 percent of all households in 2010.
B) Women are homogeneous as a group, which makes
marketing to them easier.
C) More women work more hours outside the home
today than at any time in our history.
D) Women’s purchasing power now equals men’s
purchasing power.
E) all of the above 71. While women are vital members of the
workforce in the U.S., they are still considered the primary care givers of the
children in a family. This represents
women’s _____ in American society. A) gender B) sex C) gender identity D) gender role E) gender continuum 72. A(n) _____ is based on an attribute over
which the individual has little or no control. A) traditional role B) achievement role C) ascribed role D) gender identity E) gender orientation 73. _____ are based on performance criteria over
which the individual has some degree of control. A) Traditional roles B) Achievement roles C) Ascribed roles D) Gender roles E) Selective roles 74. A woman that is married with the husband
assuming the responsibility for providing for the family and the wife running
the house and taking care of the children would be classified as _____. A) gender appropriate B) gender consistent C) traditional D) modern E) old-fashioned 75. Catherine is married and a mother of two children. She has decided to forego her own career to
stay home with her children until they are grown and on their own. Both she and her husband have decided that it
is best for their family for him to assume the responsibility for providing
financial security for them while she takes care of the home and family. Catherine would be classified as which type
of woman? A) gender appropriate B) gender consistent C) traditional D) modern E) old-fashioned 76. A woman that is married where both she and
her husband work and share homemaking and child care responsibilities is
classified as _____ with respect to gender orientation. A) transgender B) gender inconsistent C) traditional D) modern E) cutting-edge 77. Rayna is married and a mother of four
children. Both she and her husband share
homemaking and child-rearing responsibilities.
Rayna would be classified as a_____ gender orientation. A) transgender B) gender inconsistent C) traditional D) modern E) cutting-edge 78. Which of the following is a segment of female
consumers? A) Traditional housewife B) Trapped housewife C) Trapped working woman D) Career working woman E) all of the above 79. Lisa is a single mother of two and works two
jobs to provide for her family and derives little or no satisfaction from
employment. To which market segment
would Lisa belong? A) Traditional housewife B) Trapped housewife C) Trapped working woman D) Career working woman E) Modern-day woman 80. Which of the following is a reason why women
are an important target market? A) Women-headed households are expected to
represent almost 50 percent of all households in 2010. B) Women are homogeneous as a group, which makes
marketing to them easier. C) More women work more hours outside the home
today than at any time in our history. D) Women’s purchasing power now equals men’s
purchasing power. E) all of the above
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