QuestionCase Analysis:analyze the case studies. Papers must be a minimum of 6

analyze the case studies. Papers must be a minimum of 6 pages but not more than 10 typed double-spaced pages. Tables, charts, and graphs MUST be used to augment the narrative but will not be counted as part of the written page requirement.
• The case has a specific set of questions that must be addressed during the analysis; however, simply answering the questions does not constitute a complete case analysis. Make sure the your case analysis satisfies the criteria in Case Analysis Grading Rubric (Table 1a), (Table 1b). Simply answering the questions does not satisfy the Case Analysis Grading Rubric criteria.
• You may use other sources of information in addition to the textbook. Suitable sources of information include case videos, other strategic management textbooks, web-based analysis tools (see the attached Guide to Case Analysis.pdf), and scholarly journals form the strategic management body of knowledge (CAUTION: practitioner oriented Internet periodicals, articles, and wikis are NOT acceptable sources).
• Properly format papers, list references, and use in-text citations in accordance with APA guidelines.
• Will be upload writing assignments on Turnitin.com.
Please follow 1 thru 9
1. Read the case twice, once for an overview and once to gain full command of the facts; then take care to explore ALL of the case exhibits.
2. Make a list of the problems and issues that have to be confronted in your analysis.
3. Do enough number crunching to discover the story told by the data presented in the case. Look for opportunities to apply the concepts and analytical tools in the text chapters.
4. Be thorough in your diagnosis of the situation (make a one- or two-page outline of your assessment before starting the writing process).
5. Support any and all opinions with well-reasoned arguments and numerical evidence; don’t stop until you can purge “I think” and “I feel” from your assessment and, instead, are able to rely completely on “My analysis shows.”
6. Develop charts, tables, and graphs to expose more clearly the main points of your analysis. (Avoid assumptions, but state any assumptions that are required).
7. Prioritize your recommendations and make sure they can be carried out in an acceptable time frame with the available skills and financial resources.
8. Review your recommended action plan to see if it addresses all of the problems and issues you identified.
9. Avoid recommending any course of action that could have disastrous consequences if it doesn’t work out as planned; therefore, be as alert to the downside risks of your recommendations as you are to their upside potential and appeal
ASSIGNMENT QUESTIONS:
1. Discuss competition in the search industry. Which of the fi ve competitive forces seem strongest? weakest?
What is your assessment of overall industry attractiveness?
2. How is the search industry changing? What forces seem most likely to bring about major change to the industry within the next three to fi ve years?
3. What are the key factors that defi ne success in the industry? What are the key competencies, capabilities, and resources of successful search engine companies?
4. Describe Google’s business model. What are the company’s revenue-cost-profi t relationships? What
strategies has Google relied upon to build competitive advantage in the industry?
5. Have Google’s business model and strategy proven to be successful? Should investors be impressed with
the company’s fi nancial performance? How does the company’s fi nancial performance compare to that of Microsoft and Yahoo? Please conduct a fi nancial analysis to support your position—you may wish to use
the fi nancial ratios presented in Table 1 of Chapter 4 as a guide in doing your fi nancial analysis of the company.
6. What are the company’s key resource strengths and competitive capabilities? What competitive liabilities
and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present?
7. What recommendations would you make to Google’s top-management team to sustain its competitive
advantage in the search industry? How should it best capitalize on its strategic initiatives in mobile search, cloud computing, and its auctioning system for traditional media ads?

10. Table 1a. Case Analysis Grading Rubric: Simply answering the questions does not constitute a complete case analysis! Make sure your case analysis satisfies the criteria in Table 1a, the instructor will grade case papers based on these criteria (see Table 1b).
Qualities & Criteria Below Expectations (Poor/Fail) Meets Expectations (Satisfactory) Exceeds Expectations (Accomplished)
Report Format/Organization
(Weight 10%)

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