All of the following are situations when a business plan should be done except:a. when an existing business is deploying a CRM system.

Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) Capabilities of the Internet that have made it more difficult for companies to capture profits include all of the following except:
a. the Internet makes information widely available.
b. the Internet reduces the difficulty of purchasing, marketing, and distribution.
c. the Internet allows buyers and sellers to find and transact business with one another
more easily.
d. the Internet makes it easier to make secure payments.
2) All of the following are situations when a business plan should be done except:
a. when an existing business is deploying a CRM system.
b. when a new business is seeking start-up funds and other resources.
c. when an existing company is planning to create a separate division.
d. when an existing company is planning to launch the company in a new direction.
3) The most efficient way to expand an organization’s scope is _____________.
a. to introduce new products or services into new or existing markets without increasing
production facilities or staff.
b. by increasing the size or scale of the business.
c. by expanding the firm’s appeal to a new set of customers.
d. to buy a company with complementary products or services.
4) _____________ are the hottest applications in today’s business environment.
a. Virtual worlds
b. Rich media
c. Social networking technologies
d. Online brands
5) All of the following determine the degree of collaboration between offline and online activities
in a business except:
a. corporate culture.
b. the ability of top management to introduce change properly.
c. the pricing strategy.
d. the use of innovative processes that support collaboration.
Unit 4 Examination

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