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QuestionQuestion 1(1 point)Which of the following is a type of sampling that

11 May QuestionQuestion 1(1 point)Which of the following is a type of sampling that

Posted at 15:17h in 2General studies by

Question

Question 1(1 point)

Which of the following is a type of sampling that allows the researcher to ascertain the sampling error accurately?

Question 1 options:

1) convenience sample
2) cluster sample
3) judgment sample
4) quota sample
5) nonprobability sample

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Question 2(1 point)

Which of the following statements regarding marketing intelligence is true?

Question 2 options:

1) Marketing intelligence typically involves sensitive and confidential information kept out of the public domain.
2) The advantage of using competitive intelligence is negligible as it is based on internal sources of data only.
3) All marketing intelligence is available at no cost to all potential users.
4) Marketing intelligence involves publicly available information.
5) Marketing intelligence gathering is more focused on gaining insights into a firm’s consumers’ activities than its competitors’ activities.

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Question 3(1 point)

The marketing department at Hammond Corp. is attempting to track competitors’ actions and obtain early warnings of the opportunities and threats in the highly competitive electronic gadgets market it operates in. To achieve this goal, which of the following would be the best source of information for the department?

Question 3 options:

1) sales data from the stores that have a tying-arrangement with Hammond Corp.
2) archival data on company performance and organizational history
3) data provided from competitive marketing intelligence exercises by Hammond Corp.
4) data collected from the Web providing a general insight into the needs for all electronic goods manufacturers
5) data relating to employee performance and retention over the last two quarters in Hammond Corp.

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Question 4(1 point)

Ideally, a sample should be representative so that the researcher can make accurate estimates of the thoughts and behaviors of the larger population.

Question 4 options:

1) True
2) False

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Question 5(1 point)

Major suppliers and resellers cannot serve as important sources of intelligence information for marketing decision making.

Question 5 options:

1) True
2) False

Question 6(1 point)

Primary data can usually be obtained more quickly and at a lower cost than secondary data.

Question 6 options:

1) True
2) False

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Question 7(1 point)

In CRM, findings about customers discovered through ________ techniques often lead to marketing opportunities.

Question 7 options:

1) value marketing
2) data mining
3) test marketing
4) neuromarketing
5) serial processing

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Question 8(1 point)

Which of the following is true with regard to survey research?

Question 8 options:

1) It is the most widely used method for gathering primary data.
2) It is the most widely used method for establishing causal relationships.
3) It is identical to the ethnographic research approach in terms of methodology.
4) It is seldom used to collect data for descriptive research.
5) It is seldom used in research as it is an inflexible tool for data collection.

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Question 9(1 point)

Survey research is best suited for gathering descriptive information and experimental research is best suited for gathering causal information.

Question 9 options:

1) True
2) False

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Question 10(1 point)

A researcher is conducting a study on a new type of insurance that has been released for professionals in jobs that pose a high risk to their life. The researcher, who has substantial experience in this field, has decided to select people who serve as fire fighters and fighter pilots following his own assessment of the people who would serve as good prospects for this insurance. The researcher has used ________ sampling here.

Question 10 options:

1) stratified random
2) cluster
3) simple random
4) judgment
5) probability

Question 11(1 point)

Vincent Medicals released a cosmetic that claimed to make skin “nine times smoother” based on a research study using thirty female respondents who were chosen by a convenience sample and had utilized a wide range of cosmetics. The research study revealed a mild correlation between using the new product by Vincent Medicals and experiencing healthier skin. Which of the following should Vincent Medicals do in this scenario?

Question 11 options:

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