Marketing Case Analysis 3-5 Pgs.

3-5 Page, Times New Roman Font, Double Spaced

Read the case: Netflix Inc.: The Second Act – Moving into Streaming (ATTACHED) and complete the case analysis.

Discuss the following:

1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research;

2) make thorough recommendations on how the issues should be handled;

3) provide a justification for the recommendations.

The case analysis should be  approached as if you are a marketing manager that has been asked to  present three long-term strategies to the board of directors of the  brand/product in question.  Based on your understanding of the case AND external research on the CURRENT situation,  what are the three best strategies to revitalize this brand/product to  the same target market and/or alternative markets? Please do not limit  yourself to the specifics of the case when formulating your strategies. Think ‘BIG PICTURE’ (internal/external factors, complementary products/industries, sustainability, etc.).

Strategic recommendations should be measurable and  broad enough to encompass the direction of the brand for at least 5  years.  At the same time, the analysis should explain in detail the  logic and process behind implementing such initiatives.

Review Short Video: https://youtu.be/MN3UXqAa7bw