12 May DEFINE AND DELINEATE THE RESPONSIBILITIES OF THE ACCOUNT EXECUTIVE RELATIVE TO OTHER FUNCTIONS
Demonstrate an understanding of the tasks related to the day-to-day functioning of an account executive in an advertising or IMC agency
2, Demonstrate an understanding of the function of a client in a marketing department and the relationship with the agency
3, Define and delineate the responsibilities of the account executive relative to other functions
Requirement:
You will take the role of an Account Executive in a leading advertising agency, which has just been given a brief from a potential Renault inviting your agency to ‘pitch’ for the Twizy business. From the initial brief you must provide the potential client with a portfolio of documents which highlights your skills responding to this brief. As an Account Executive you will be the outward face of the agency and the client will filter all their requests through you.
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