12 May EXPLAIN THE STRENGTHS AND WEAKNESSES OF THE OFFICERS; INCLUDE HOW LONG THEY HAVE BEEN WITH THE COMPANY.
research your selected company in more depth, and then discuss the following:
Identify the CEO, CFO, CIO, and other major officers;
Discuss how those individuals similar and/or different;
Explain the strengths and weaknesses of the officers; include how long they have been with the company.
Talk about where the company is headquartered and where it has other major locations. Why is the company located where it is? What of the other locations?
Consider the five business environments we learned about in chapter 1. Which create the biggest challenges for the company? Why?
Discuss again, the company’s core competencies. As you have done more research do you feel they are still the same as you did originally?
Select one of the company’s products and explain it in detail. Include an in-depth discussion of any competitors on this one product. Explore the company’s marketing strategy for this product. How does the company price the product? What is the pricing strategy? Explain. How is the product distributed? MLM, Wholesalers, Jobbers, Brokers??? What type of advertising? What type of publicity? Do they use social media for this product? How effective do you feel that their use of social media has been?
Finally, what have you learned about this company and its competitors that you feel is especially noteworthy (impressive) AND have you learned anything about the company that concerns you? If money was not a concern would you invest $10,000 in this company? Why or why not?
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