12 May WHAT IS THE BOTTOM OF THE PYRAMID APPROACH AND WHY IS IT CONSIDERED CONTROVERSIAL?
Question 1: using relevant examples, explain companies strategies of engaging with oppressive regimes and set out under which circumstances they are likely to employ them? (Long essay question 4-6 paragraphs)
To have the best answer for question 1:
A) Set context for your analysis (ethical issues in relation to government) and explain the concept of oppressive regime
It must be defined oppressive regime with examples in an illuminate, eloquent way
B) Identify and explain the four (4) different strategies for engaging with oppressive regimes
Explain different strategies to deal with oppressive regimes in an illuminate and eloquent way
C) Discuss and provide real life examplesto demonstrate which factors influence the acceptability of using each of the four strategies
Excellent analysis of the factors which determine the acceptability of strategic approaches to deal with oppressive regimes.
Question 2: What is the bottom of the pyramid approach and why is it considered controversial?
(Long Essay Question 6-8 paragraphs)
To have the best answer for question 2:
A) Set context for your analysis (ethical/CSR Issues re global societal problems) and explain the concept (with examples) of the bottom of the pyramid approach
Define Bop and explain theoretical underpinnings of the model in an illuminate, eloquent way
B) Explain and justify (using examples) the (4) key criticisms of the bottom of the pyramid approach as to why it is controversial
Explain and justify why Bop can be considered controversial in an illuminate and eloquent way.
Question 3: Applying virtue ethics, would you say it is morally permissible for a multinational company to market skin-whitening cream in countries such as india? Why, why not? (Long Essay Question 6-8 paragraphs)
To have the best answer for question 3:
A) Set context for your analysis (ethical Issues-Virtues and ethics in marketing) in regards to skin whitening cream
Define concept of virtue ethics and set context and purpose of analysis clearly and succinctly
B) Identify and explain possible ethical issues surrounding the marketing of skin whitening cream in India
Explain different strategies to deal with oppressive regimes in an illuminate and eloquent way
C) Discuss and provide real life examplesto demonstrate which factors influence the acceptability of using each of the four strategies
Excellent analysis of the factors which determine the acceptability of strategic approaches to deal with oppressive regimes.
Question 2: What is the bottom of the pyramid approach and why is it considered controversial?
(Long Essay Question 6-8 paragraphs)
To have the best answer for question 2:
A) Set context for your analysis (ethical/CSR Issues re global societal problems) and explain the concept (with examples) of the bottom of the pyramid approach
Define Bop and explain theoretical underpinnings of the model in an illuminate, eloquent way
B) Explain and justify (using examples) the (4) key criticisms of the bottom of the pyramid approach as to why it is controversial
Explain and justify why Bop can be considered controversial in an illuminate and eloquent way.
Question 3: Applying virtue ethics, would you say it is morally permissible for a multinational company to market skin-whitening cream in countries such as india? Why, why not? (Long Essay Question 6-8 paragraphs)
To have the best answer for question 3:
A) Set context for your analysis (ethical Issues-Virtues and ethics in marketing) in regards to skin whitening cream
Define concept of virtue ethics and set context and purpose of analysis clearly and succinctly
B) Identify and explain possible ethical issues surrounding the marketing of skin whitening cream in India
Identify and explain the ethical issues re marketing skin whitening cream in a clear, succinct and convincing manner
C) Explain and apply virtue ethics theory to the ethical dilemma in this case and what virtues should be taken into account in regard to the marketing of skin whitening cream in india
Excellent application of virtue ethics principles and relevant virtues applied to assess the morality of marketing skin whitening cream in india
Question 4: Provide a brief definition of bribery and state four reasons why it is wrong for companies to engage in bribe
To have the best answer for question 4:
A) Define what bribery is
Define the concept within an ethical context in an illuminate, eloquent way.
B) Identify and explain with real life examples four reasons as to why it is wring for companies to engage in bribery
Explain and apply the techniques in an eloquent, illuminate way.
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