12 May IDENTIFY A NUMBER OF ATTRACTIONS IN A PREFERRED DESTINATION (HONG KONG) AND SEEK RELEVANT INFORMATION ON THEM
Destinations seem to feel the need to build attractions to draw tourists. This argument is based on the traditional push theory of marketing based on the assumption that “if you build it they will come.” The assumption is that primary attractions are the reason why people visit. In some cases this may be true, but more recent marketing theory suggests people travel to have personal needs met rather than to visit specific attractions. At best, attractions are needs satisfiers, and rather than being and end in themselves, attractions serve as a means to an end.
And so, the question is raised about whether built attractions actually “attract” tourists, facilitate desired needs satisfaction, represent something that must be seen in the destination even if not part of the reason to visit or simply provide something to do to kill time between other activities? As a result a destination’s most popular attractions may not be reflective of the needs of tourists and instead may be popular for other reasons.
Do attractions attract tourists or simply satisfy needs?
To answer this question, you will need to:
a) Review relevant literature on attractions and attractions systems
b) Identify a number of attractions in a preferred destination (Hong Kong) and seek relevant information on them
c) Attempt to discern whether visitation is due to the extrinsic appeal of the attraction or due to its intrinsic appeal as a need satisfier.
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