12 May HOW DO YOU BELIEVE CUSTOMERS VIEW ONLINE PAYMENT SYSTEMS?
M-Commerce
First describe how m-commerce can expand the reach of e-commerce. Then, imagine you work for a fashion retailer
and are in charge of a new mobile advertising campaign designed to generate sales for a new clothing line.
Explain how you would use m-commerce concepts and elements of e-commerce to meet your objective.
2. Security
A business wants to share its customer account database with its trading partners and customers, while at the
same time providing prospective buyers with access to marketing materials on its Web site. Assuming that the
business is responsible for running all these network components, what types of security components (for
example, firewalls, VPN, etc.) could be used to ensure that the partners and customers have access to the
account information and others do not? What type of network configuration (for example, bastion gateway server)
will provide the appropriate security? Be sure to include your rationale for each security component as well as
the type of network. .
3. Payment Online
Discuss the difference between accepting a payment online versus in person and describe some of the problems
associated with online payments from the vendor and customer points of view. Be sure to answer the following
questions:
a. How do you believe payment system benefits, complications, and complexity can help or hinder new online
business owners from establishing a business online? Compare and contrast new owner scenarios with large and
established businesses.
b. How do you believe customers view online payment systems?
4. Copyright Issues
Read the Closing Case in Chapter 11, Why is Disney Funding Chinese Pirates? Give a reasoned answer to why Disney
might be investing in 56.com instead of fighting with this popular Chinese file-sharing website.
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