12 May DEFINE AND EXPLAIN FINANCIAL TOOLS SUCH AS FORWARD CONTRACTS AND HOW THEY MIGHT BE OF USE TO YOU
Having selected your target country market, you will describe here how you plan to successfully enter that
market and offer your product or service there.
4.1 Distribution Strategy
– Define, explain and discuss your strategy relating to channel exclusivity, retail concentration and
channel length
– construct a figure of a typical distribution strategy to help explain intermediaries
4.2 Exchange Rate Strategy
– State whether you will set prices in home countries or in the destination countries currency and
explain what the cost and benefits of each
– Define and explain financial tools such as forward contracts and how they might be of use to you
– construct a 12 month retrospective figure or graph of movements between the relevant currency pairs
– Use the figure to help you explain how you will use financial tools such as forward contracts and
promotions to either stabilize prices or profits
4.3 Marketing Strategy
– State how you will market your product to consumers, through advertising, promotions etc.
– Describe and give some examples of promotions that you might employ or use and explain how they might
be of use to you
4.4 Cultural Strategy
– Describe how your target market differs from your current markets and what challenges those
differences might provide. Indicate how you will overcome those barriers.
4.5 Corporate Social Responsibility Strategy
– Describe any ethical issues that you might confront in this market. How will you deal with them?
4.6 Conclusions
PART 3: SYNTHESIS FINAL REPORT
In this report you will take the key data you have collected in parts 1 and 2 and integrate them into a
single analysis considering all the variables together, not just in isolation. You must present your export
strategy and consider how that strategy might be affected by changes in key variables and how your strategy
will adjust accordingly.
This should be a ‘smooth’ and finished report, something that senior managers will consider acceptable. The
final report will contain an executive summary, contents page, introduction, main body of text, final
conclusions and recommendations, and supporting references and, if applicable, explanatory notes.
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