12 May WHAT APPEALS TO YOU, OR INTERESTS YOU, ABOUT HOW THE DESTINATION MARKETS ITSELF?
Choose a destination – it can be a city, a region, a province, or a country. ( Seoul, Korea)
2. Answer the following questions : about the marketing management of your chosen destination
a) What is the DMO or the destination : how is it structure / organized?
b) Does the destination have a clear message or brand slogan ? if so, what is it?
c) What appeals to you, or interests you, about how the destination markets itself?
3. All sources that you reference must be current – within the last two years.
4. Make sure you include the website of the DMO and or the destination in your paper or sources.
5. You do not need to use APA or MLA format but CHECK SPELLING AND GRAMMAR are still important.
6. No more than 3 pages , no less than 3 pages.
7. The paper must be sources properly – no long unintelligible websites. English websites only.
8. All submissions must be typed.
9. Electronic submissions are not accepted.
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