12 May WHAT DO WE ALREADY KNOW ABOUT THE ISSUE?
You are to explore in depth a business topic of your choosing that relates to the place(mine is China) you
visited while on exchange; you can analyze a phenomenon that affects the national or regional economy, or an
industry sector, or you can focus on a specific issue that affects a particular organization (i.e., private,
public, or not-for-profit) in the country you
visit. In any case, be sure to examine your business topic in a way that is clearly relevant to managers
and/or government policy as it relates to industry. In past years, for example, students have submitted
papers on retail strategies in Singapore, the impact of cultural differences on foreign investment success in
China, and the factors that underpin Heineken’s export success. Make sure that you find your topic very
interesting so that you enjoy your
research effort.
In your paper, the following elements should be clear to the reader:
1. What is the specific question or issue?
Outline your central question or dilemma in your abstract and articulate it carefully in your introduction;
it
should be clear and concise. It must also relate in some way to management and to the country/region you are
visiting on exchange.
2
2. What do we already know about the issue?
Search the library, the Internet, and your old course notes/textbooks to describe the issue you are studying
and
to find concepts, theories, and frameworks that are useful to guide your analysis. If you are studying a
topic that
relates to consumer behaviour, for example, you might try to use what you have learned in the marketing
courses you
have taken to guide your research. Ensure you cite all sources properly and that your references are
complete.
3. What can you add to this debate?
You are expected to add to your understanding of your topic by gathering primary data yourself. For example,
you might conduct a series of personal interviews or conduct a brief survey with managers or others who are
particularly knowledgeable about your chosen topic. Make sure that you do not rely solely on information you
find
on the Internet or in a library. Please remember that you must carefully describe your data collection
methods
(interviews, survey procedures, etc.) and cite all sources of information. Note that if you collect data from
an
individual (e.g., through an interview), it is important to obtain their permission—ideally in writing—if you
intend to quote them in your report.
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