12 May DOES XEROX HAVE A FOUNDATION FOR COMPETITIVE ADVANTAGE?
1. What kind of strategic planning process (bottom-up or top-down) did Xerox follow for its turnaround? What inference can you make about the effectiveness of this approach?2. While Xerox PARC made a number of breakthrough innovations during the 1970s and 1980s it doesnt seem to have benefited competitively from these. What inferences can you make about the culture of innovation at Xerox in the 1970s and 1980s3. Identify and prioritize the key success factors for Xeroxs turnaround. Link them clearly to high-tech marketing concepts.4. What specific steps did Xerox take to restore its brand equity?5. Does Xerox have a foundation for competitive advantage? Why or why not?
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