12 May HOW DOES THIS THEORY COMPARE TO CONSEQUENTIALIST AND NON-CONSEQUENTIALIST THEORIES?
Internal code- MAS4461 Marketing Assignment Questions students are required to complete a set of questions (below) based on personal moral ideas and beliefs using peer-reviewed articles to supplement interpretation and reasoning. (Total: 1000 words). Students are required to use at least 3 references when attempting to answer the questions. Students are required to answer all 4 questions below to satisfy the requirements of this assessment task. 1. In your own words identify and briefly describe two major ethical issues from the article titled “Enron Ethics (Or: Culture Matters more than Codes) (Sims and Brinkmann, 2003), and indicating why these issues are ‘major’ in your eyes. (250 words) 2. Aristotle’s Virtue Ethics: How might we enact and develop virtuous traits? How does this theory compare to consequentialist and non-consequentialist theories? (250 words) 3. In its CSR statement the food manufacturer Kellogg’s states the following: Kellogg Company has a rich history of corporate social responsibility, a history that has grown and evolved to meet the complexities of today’s business world and the challenges of a global society. Our founder, W.K. Kellogg, sought to ‘invest my money in people’. That legacy continues to guide our company and our people. Social responsibility is a way of life at Kellogg. It means investing in and enriching our communities. It means encouraging employee volunteerism. But it means much more. Our commitment to being a good corporate citizen also includes: • Protecting our environment. • Selling nutritious products and advocating healthy lifestyles. • Acting with integrity and adhering to the highest ethical standards. • Promoting diversity in our work force and partnering with diverse suppliers. • Ensuring a safe, healthy workplace”. 14 total views, 2 views today
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