12 May CAREFULLY DESCRIBE YOUR CUSTOMERS’ KEY NEEDS AND BENEFITS SOUGHT WHEN USING YOUR SITE.
Provide an overview of the current state of your industry/market following the guidelines laid out on SHEET ONE Use at least seven sources for your research, three of which must be online. You must list all your reference sources.
2) Provide an outline of all your key competitors and provide a competitive analysis of three of your major competitors.Once you have assessed your competitors based on criteria chosen provide a brief summary of their online/offline marketing main strengths and weaknesses and then suggest gaps left by competitors for you to fill.
3) Provide an analysis of your target market (s) following the guidelines set out.
Describe your target market(s) fully, using as many criteria as possible
Carefully describe your customers’ key needs and benefits sought when using your site.
If your target market is divided into distinct segments, state what they are and how you plan to adjust any element of your marketing strategy to reach these different segments.
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