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HOW MUCH WILL WE MAKE?

HOW MUCH WILL WE MAKE?

This international marketing plan assignment gives you the opportunity to practice developing an integrated business and marketing strategy for a global product of your choice. It also helps you develop a strong business-oriented written proposal and communication expertise. As the course progresses, you will be developing each of the elements of this marketing plan. Good marketing plans come in many different formats.
For this plan you are marketing an existing product to a country different than where you live. Ideally the product should not be in the country already.
You can use the Internet, online library resources, and other electronic sources available to you. You also have many other sources of potential information:
Internal, non-proprietary company information
Consider calling competitors for product and company information
Conduct a literature search at the library
Review periodicals for articles and advertisements
Guidelines
Content grading will look at clarity of thinking, understanding and application of basic marketing principles, and creative but realistic use of marketing tools. Explorations of your options and choices are an important part of your demonstration of your mastery of this proposal. Your instructor will look at your plan from the point of view of a business proposal. Have you thought through and considered your options and the details of your proposal? Have you looked at the entire strategy, the “big picture” while still considering the more detailed elements that make for a successful implementation?
Marketing Plan (part 3)
F. Channels of Distribution: A description of the proposed channel strategy for the product. Should include information about the sales force (if any) and wholesale and retail channels, including selection, compensation, and management. (2 pages)
G. Advertising, Sales Promotions, PR Plans: A description of the proposed promotional activities for the product. (2 pages)
H. Budget for 3 Years: (1 page)
Forecast revenue (units sold x price)
Assume Product Costs
Cost of Marketing Activities
How much will we make?
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