12 May ANALYSE THE ROLE THAT SALES PROMOTION AND PUBLIC RELATIONS PLAY IN PROMOTIONAL EFFORTS
Marketing in Hospitality. Case study: McDonald’s Restaurant
1, learning outcome 2 and answers in questions 1a), 1b) about PEST and SWOT analyses 100%, 1c), 2a), 2b). Every task, for example 1a) in one page, 1b) in second page…
you could put some pictures or tables for pest or swot analyses.
insert foot pot with name, surname and page number.
make sure you read my download files, report structure and formatting.
Edexcel Level 4
BTEC Higher National Certificate/Diploma in Business
Assignment Summary:
Assignment front sheet:
Qualification Unit number and title
Pearson BTEC Level 4 HND Diploma in Hospitality Unit 8: Marketing in Hospitality
Student name Assessor name
Junaid Khurshid
Date issued Completion date Submitted on
03 Feb 2015
Written Assignment – Due 17 March 2015
Role Play – Due 31 March 2015
Presentation – Due 28 April 2015
Assignment title Marketing in Hospitality
Learning
Outcome
Learning
outcome
Assessment
Criteria
In this assessment you will have the opportunity to
present evidence that shows you are able to:
Task
no.
Evidence
(Page no)
LO1
Understand
the concepts
of marketing
in a services
industry
context
1.1 Discuss concepts of marketing for a relevant services
industry
1
1.2
Assess the impact of the marketing environment on
the industry
1
1.3 Evaluate the relevance of consumer markets in the
industry
1
1.4 Discuss the rationale for developing different market
segments
1
LO2 Understand the role of the marketing mix 2.1 Assess the importance of components of the marketing mix to the industry
2
2.2 Analyse pricing strategies and policies in relation to the industry
2
LO3 Be able to use the promotional mix 3.1 Evaluate the role of the promotional mix
3
3.2 Plan an advertising campaign for a services industry operation
3
3.3 Analyse the role that sales promotion and public relations play in promotional efforts
3
LO4 Be able to assess the work and development needs of individuals 4.1 Discuss the relevance of market research to services industry operations
4
4.2 Undertake market research for an appropriate product or service
4
4.3 Analyse the suitability of different media for marketing an appropriate product or service
4
4.4 Evaluate the implementation of the marketing plan for an appropriate product or service
4
Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date:
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades Grade Descriptor Indicative characteristic/s Contextualisation M1 Identify and find appropriate solutions ? An effective approach to McDonald’s marketing strategy and research has been applied ? An effective approach to study and research has been applied considering the key factors affecting marketing environments for McDonald’s. To achieve M1, In this part of the assignment, learners should review and display clear evidence of innovative approach to argument that is likely to be expected at this level. Focusing on the scenario below on McDonald’s addressing the questions, it should be evident in your writing clearly the core concepts of marketing , marketing environment, consumer markets, market segmentation, ethics and social responsibility including the cost/ benefits, marketing as a business and significance of relationship marketing in the hospitality sector. You should be able to evaluate and judge the role of marketing mix elements, product/ services, place and pricing of McDonald’s within the UK. You should also state your participation in terms of research and information , data collection and analysis, communications and marketing plan innovatively.(Task 1) M2 Select / design and apply appropriate methods / techniques ? Appropriate learning methods/techniques have been applied to examine the main areas specified in the assignment supported by appropriate examples ? Relevant theories and techniques have been evaluated To achieve M2, There should be clear demonstration of good discussion that will display a full understanding of approach to discussion should be apparent in your writing focusing on the concepts of marketing in McDonald’s focusing on their brand standard. Analyse the importance of the role of marketing mix innovatively supported by appropriate examples. (Task 1&2)
M3 Present and communicate appropriate findings ? Communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used. ? Range of sources of information from books, journals, articles, newspaper / data used in making the formal report ? Information/ data used are synthesized and justified supported by relevant examples To achieve M3 For this learning outcome, in this part of the course work there should be clear evidence of understanding and assessing the importance of being able to use Promotional mix for McDonald’s in terms of advertising, campaign, sales promotion and so on via your role play. Good display of originality in analysing the discussion should be evident in your formal presentation. It should be vividly evident in your presentation the marketing cycle in a service industry environment involving McDonald’s. Detailed Marketing plan involving implementation, timescales and costs should be apparent in your presentation. (Task 3&4) D1 Use critical reflection to evaluate own work and justify valid conclusions ? Conclusions have been arrived at through synthesis of ideas and have been justified with the value and importance of Working with and leading people ? Realistic improvements have been proposed against defined characteristics for success. ? Specific examples of defined leadership/ management criteria in action. ? Self-criticism of approach has taken place ? Familiar and unfamiliar contexts have been used rationally To achieve D1 In this part of the assignment learners should show, explain and demonstrate an argument that is likely to be expected at this stage. Focusing on the scenario above on McDonald’s addressing the questions, it should be evident in your the core concepts of marketing , marketing environment, consumer markets, market segmentation, ethics and social responsibility including the cost/ benefits, marketing as a business and significance of relationship marketing in the hospitality sector.
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