12 May WHAT STRATEGIES SHOULD GOGYM PUT IN PLACE TO INCREASE INTERACTION TIME WITH THE INSTAGRAM PAGE FOR AN EXISTING PSYCHOGRAPHIC GROUP, AT A PARTICULAR TIME OF DAY?
Comment on the extent to which the device used differs across the three psychographic groups. Provide your interpretation of why this may be.
2)Comment on the extent to which the time of day in accessing the Instagram page differs across four age groups. Provide your interpretation of why this may be.
3)Comment on the extent to which the interaction time differs across gender. Provide your interpretation of why this may be.
4)Use measures of central tendency to interpret the Instagram perception of “New-to-Health” and “Gym Junkies”.
5)Comment on the variability of the 4 items of “Social Posers” Instagram involvement (II_5, II_7, II_8, II_10). Provide your interpretation of what could explain the variability observed?
6)What strategies should GoGym put in place to increase interaction time with the Instagram page for an existing psychographic group, at a particular time of day?
7)Comment on the relationship between the gender of users and their interaction times with the Instagram page. Provide an interpretation of why this may be.
8)Comment on the extent to which the perceptions of the Instagram page differ across four age groups. Provide your interpretation of why this may be.
9)Determine what factors of Instagram involvement emerge. Provide conceptual explanations for why these factors may have emerged.
10) Compare how Instagram involvement (“factors” elucidated above), interaction time, and perception of the Instagram site influences the number of monthly visits to the site for the three psychographic groups. Provide interpretations of why this may be.
11)What strategies should GoGym put in place to attract new consumers with differing levels and types of Instagram involvement to visit and engage with their Instagram page?
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