12 May WHAT MARKETING OBJECTIVES ARE THERE FOR THIS PRODUCT?
Guidance for Integrated Marketing Communications (IMC) Campaign Assignment
The following points need to be considered when developing your promotional campaign:
1. You need to understand who your target segment is. You should develop a profile of the typical member(s) of the segment(s). This will help for example, to determine which media you should use. What is the positioning strategy for this product? What marketing objectives are there for this product?
2. You should have clear communication and sales based objectives in mind that support the above marketing objectives for each of the forms of marketing communications you use. For example, a typical objective might be – to have awareness of by our target segment of our brand of 90% using advertising in order to generate sales that will lead to our market share marketing objective of 25%.
3. The IMC campaign is of 12 months duration. You need to allocate the budget for both the creative strategy and media strategy.
4. For your creative strategy you will need to consider the following issues for each of the elements of the marketing communications mix that you will use:
• Message theme and strategy
• Message appeals and execution styles
• Taglines
• Sources or spokesperson used (if needed
• Please develop a print ad and place in an appendix.)
5. For your media strategy you will need to determine which specific media you will use, the scheduling (see sample media schedule) and so on. For example, for TV you should refer to the OzTam website to ratings for various channels and/or TV programs.
6. You should develop and justify a budget to implement both your creative and media strategies.
7. You will need to consult the following chapters in the text to help in your preparation of the report:
• Chapter 4 for defining your target segment and positioning strategy
• Chapters 5 and 6 for setting objectives, budget and creative strategies
• Chapters 7 for traditional media strategy
• Chapters 8 -12, for marketing communications other than pure advertising
Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results
Why Choose US
6+ years experience on custom writing
80% Return Client
Urgent 2 Hrs Delivery
Your Privacy Guaranteed
Unlimited Free Revisions
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.