12 May DESCRIBE (IN DETAIL) THE COMPANY’S TARGET AUDIENCE, CLIENTELE, OR TARGETED CLIENTELE YOU ARE TRYING TO CAPTURE.
Attached is a video of a business proposal concept. Using that concept as the basis for this business plan. www.ezvip.com
Think of the plan as a ‘pitch’ to a potential client, showing off your knowledge of their core business and the business’s specific goals, describing how websites and linked social media can increase market share in our today’s business environments and most further, providing evidence of your prowess in website development, administration, and using social media marketing techniques. It is a pitch that promotes the purchase or development of a website and linked social media (designed and administered by you) that can greatly assist a business achieve specific goals, increase market share, and increase their profit margins.
Introduction
1.Technology and Business (800 words)
Take this opportunity to impart some of your new found knowledge on how business is changing in the face of an increasingly connected digital environment (i.e. tourism, sports industries, leisure industries, business marketing trends, or any comments on why the Internet, websites, social media, and a focus on portable computing devices are now essential business tools). it is essentially a mini literature review where you take a stand and make a number of points that support your proposal.
2.Goals (dot points, 4 business and 4 online)
2.1 Business Goals: Give four business goals. Be specific here. Your goals should be specific, realistic, measureable, and have a due date.
For example:
Increase the business’s weekly profit from $1500 to $2000 over a 6-month period (the 6-month period to start from June 30th 2013 and will end on December 30th 2013). Ultimately you are trying to define what your business is trying to achieve (in terms of market
2.2 Online Goals: Give four online goals. Your online goals should detail how your business (and the associated online social media) will assist your business achieve its overall business goals. Your website may aim to share information, promote your brand, focus on rapid communication of specific information, foster collaboration, generate a sense of community, and provide easily accessible ways to purchase your product or service online, etc.
For example: Increase the number of unique visitors to our company’s website to 25 per day by December 2013. Another could be, Increase the volume of purchases occurring online to 25% by December 2013.
3.Competitor Website Analysis (table, 3 competitor sites, Analyse your competitor’s websites (Australia based is preferred, not the business themselves, but their actual websites). Find websites that are promoting similar business ideas or concepts and describe what you think is good and what is bad about these websites. Talk about things like colour schemes, ease of access to information and user tasks, website layouts, the amount of white space, the amount of clutter, anything you think is worth mentioning). You need to describe which of the ideas associated with these particular websites you will take on board and utilise in your own website (the good) and which parts will you leave out (the bad). You then need to state your reasoning behind these decisions. (Table should show websites strengths and weaknesses)
4.Target Audience Analysis (400 words)
Describe (in detail) the company’s target audience, clientele, or targeted clientele you are trying to capture. Be specific. Talk ages, socioeconomic status, demographic location, amount of disposable income, mobile phone preferences, Internet usage preferences, anything you already know or can find out about your target audience.
5.Marketing (400 words)
Detail how you will direct people (potential clients) to your website. A website is useless if no-one knows it is there. Will you use a targeted social media campaign (utilising social platforms such as Face book, Twitter, LinkedIn, Flickr, Vimeo, You Tube etc) or will you use more traditional marketing techniques (newspaper advertisements, pamphlets, stickers, t-shirts, street advertising, sports advertising etc). If you plan on using both, what sort of mix will you use and why. Provide some evidence on why you would do any of these things (i.e. link it into you target audience information, your use environment information, and your underlying business and website goals). Something to think about for this section, would you consider search engine optimisation (working on ways to increase your business’s visibility on the first page of different search engines) a marketing technique? If you would, how do you plan on achieving this. There are three main areas to focus on here – traditional advertising, social media, and search engine optimisation).
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