12 May WHY IS A MAINTAINING CUSTOMER RELATIONSHIP SO IMPORTANT FOR AN ORGANIZATION?
Excellent leader should have the following:
1. Give support is necessary for a leader to get succeed all the time. At any situation he should the leader be the helper, When leader support the customer sure he will get customer trust. .
2. Flexibility: Its one of the most important quality because flexibility that is like interacting with the people and teaching them. Also, a leader interacts and listens to his subordinates problems and the ideas etc., So, .Most of the customers who decide not to deal with a company does not have any flexibility because of their sense of strict company with them, some staff may transfer to the customer is not bothered by them and often it stems from the dominant culture in the company, which does not give priority to customers
3. Show care and respect: As a leader one has to follow a fair relationship with each and every individual. Respect is very crucial in every aspect. It helps in getting the good support from the followers when ever required. Visiting customers and key adults who rely on them to the company’s sales, in order to care to them and find out what they want from the company they are dealing with and trying to meet, if possible, or taken into account in the future
Why is a maintaining customer relationship so important for an organization?
To maintain existing customers need to provide a unique service and reasonable care. While companies need to five times these efforts to attract new customers. Some of our companies do not pay the necessary attention to the client deal with their customers a sense of superiority and lack of interest, do not listen to the problems of their clients, but they listened not attach the necessary attention.
The companies interested customers to identify these experiences, benefit from and take lessons. The reasons are many and varied levels, unlike the expected price were not a cause of dissatisfaction with the services provided. Poor services were not restricted to specific companies, but the promiscuous between domestic and international companies. Industrial, recreational, and food, cars, and Communications and others.
Companies that do not work a mistake, the error are human nature. But the good companies are benefiting from its mistakes and documenting its relations with its customers. Studies have shown that angry customers if the best deal with them and increase their loyalty and their willingness to deal with the company will continue
How is technology involved in building customer loyalty? Give 3 specific examples.
To keep existing customers loyalty need to provide a unique service and reasonable care. While companies need to five times these efforts to attract new customers. It is sure the technology contributes to get customer loyalty for example:
1 – Customer need security when he use online website for baying or use their bank account , and this should be achieved by the website through the protection element. Whether it comes to the protection of privacy of customer and personal data of each penetration and piracy is illegal, or to protect and secure money transfers and goods through the availability of location on the certificates of guarantee and quality software systems. That address any attempt is not allowed to enter the site as a firewall “Firewall” or the digital signature and other various programs for protection. Then comes the other means that meet the remaining needs and that further raise the level of satisfaction with the customer
2 – Use connection directly with the customer after the purchase by phone or e-
Mail to find out the level of satisfaction to him, and recorded all of the proposals on the development and dissatisfaction.
3- Use the SMS to send to the customer his goods price
The Foundation works to develop the loyalty of its customers from the first to be a potential customer to become a customer of the participants, and in each stage
The institution is trying to push the customer to repeat the procurement process by providing products with characteristics that agree desires
. Thus technology plays an important role to maintain customer loyalty
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