12 May Assignment 2: Paid Search Ad Analysis
Instructions (EXAMPLE BELOW)
- Go to Google
- Enter your Search Query of choice
- Take a screenshot
- Provide feedback on the following 3 things
- Is there at least one ad that is relevant to your query and you would consider clicking through to?
- Which AD do you find most compelling and why?
- In the most compelling ad please identify (either written response or marked up screenshot) the Display URL
Optional: identify a Unique Selling Point and or Call to Action within the ad
Submission
- Either paste screenshot within the assignment response with feedback or create a document (DOCX or PPTX) where screenshot is pasted and feedback is provided
If you need assistance with taking a screenshot of the Google search results page, please let me know
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