28 Jun A _______________ is a group of customers/potential
Question
8. A _______________ is a group of customers/potential customers having similar needs and
characteristics:
Population
Culture
Reference group
Segment
9. One of the ways that we manage the stimuli around us is to pay attention to things that are interesting or important.
We refer to this process as ___________________:
Selective Absorption
Perception
Voluntary Stimuli Reception (VSR)
Attention-Response Mode
10. A firm that seeks to develop new products/services for new customers and markets is using a ___________
______________marketing strategy:
a) Market penetration
b) Market development
c) Product development
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