29 Jun A characteristic of a service is that it is
Question
A characteristic of a service is that it is _____, since it cannot be stored and must be consumed simultaneously with its creation.
durable
separable
indelible
tangible
perishable
Fiona’s company wants to launch a new product in Madrid. Fiona requests her product manager to distribute some samples to potential customers there so that she can gauge the consumer preferences prevalent there before introducing the product. Here, Fiona tires to reduce the degree of economic and social risks, also known as _____, associated with product use.
billability
docibility
invincibility
trialability
partibility
Sole Tales, a shoe manufacturer in Puerto Rico, shipped its entire production to San Francisco and brought it back to its home country to market it as “Made in the U.S.” The manufacturer knew for a fact that people would prefer buying products made in the U.S. rather than those domestically produced. The factor that is influencing the perception of the customers in the given scenario is called the _____.
Doppler effect
comparative advantage effect
country-of-origin effect
mass effect
placebo effect
A company focusing its efforts on making its new innovation more user-friendly than before is working on the _____ of the product.
docibility
partibility
complexity
discordancy
observability
An important first step in adapting a product to a foreign market is to determine:
the degree of newness of the product as perceived by the intended market.
the personal ethics of individuals in the target market.
the regional political parties present in the domestic market.
the language problem of the intended market.
the product’s compliancy to irrational beliefs of its potential foreign consumers.
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