29 Jun A “supply chain” is the same thing as a channel of distribution.
Question
1. A “supply chain” is the same thing as a “channel of distribution.”
True
False
2.
Retailing includes all of the activities involved in reselling goods to final consumers, but it does not include the sale of services to final consumers since services must be produced in the presence of the consumer.
True
False
3.
______________ means potential customers won’t buy a brand–unless its current image is changed.
Brand preference
Brand rejection
Brand insistence
Brand recognition
Brand nonrecognition
4. The _____ step in the new-product development process could involve research and development as well as engineering to design and build the physical part of the product.
screening
idea evaluation
roll out
commercialization
development
5.
Which of the following statements about the commercialization stage of the new-product development process is False?
A firm should always rollout the product to the entire target market at one time.
Channels of distribution need to be filled with goods.
Introductory promotion tends to be more costly if the firm is entering a very competitive market.
People need to be hired and trained to provide services.
None of these statements is False.
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